Matt McDermott

Matt relishes the opportunity to apply educational principles to advertising strategy by creating teachable moments and exploring ways to make information relevant to audiences.

Much of his work over the last decade has focused on disciplines that thrive on engagement, conversation and good old-fashioned storytelling.  

Over the course of his career, Matt has created integrated marketing campaigns for brands including Comcast, Black & Decker, Motorola, National Geographic, the National Security Agency, the University of Maryland and the U.S. Navy.
Matt holds undergraduate degrees in English and Mass Communications from Towson University and a Master’s in Teaching from the Johns Hopkins University. He chairs the marketing committee for the American Advertising Federation's Baltimore chapter and has contributed to a number of publications including The Baltimore Sun and Advertising Age.